The course aims to promote the entrepreneurial spirit of the participants while establishing the process for developing a business plan that goes around an innovative business idea. For this reason, the process of developing the business plan will be done around one or more within three main innovation concepts.
The three axes for the development of an innovative business idea around which the matter will evolve, are: the identification of long-term market trends as a source of innovation, technology benchmarking as an innovative inspiration and ethical business model as the core of innovative thinking.
Person in charge
Fernando Barrabes Naval (
Ferran Sabate Garriga (
Joaquim Deulofeu Aymar (
Marcos Eguiguren Huerta (
Technical Competences of each Specialization
Direcció i gestió
CDG3 - Capability to manage research, development and innovation projects in companies and technology centers, guaranteeing the safety of people and assets, the final quality of products and their homologation.
Generic Technical Competences
CG8 - Capability to apply the acquired knowledge and to solve problems in new or unfamiliar environments inside broad and multidisciplinary contexts, being able to integrate this knowledge.
CG10 - Capacity to apply economics, human resources and projects management principles, as well as legislation, regulation and standardization of Informatics.
Entrepreneurship and innovation
CTR1 - Capacity for knowing and understanding a business organization and the science that rules its activity, capability to understand the labour rules and the relationships between planning, industrial and commercial strategies, quality and profit. Capacity for developping creativity, entrepreneurship and innovation trend.
CB8 - Capability to communicate their conclusions, and the knowledge and rationale underpinning these, to both skilled and unskilled public in a clear and unambiguous way.
Understand and appreciate the role of the entrepreneur in modern society
Being able to analyze the external situation to determine business innovative ideas
Around an innovative project, being able to build a reasonable business plan
Building a solid and convincing speech about a business idea and a business plan
Introduction to the course and key aspects of business
The entrepreneur's role in society, characteristics and profile
Innovation and benchmarking Axis 1) Identification of long-term in the market
Innovation and benchmarking axis 2) Technological evolution as a source of ideas. Technology applied to industry.
Axis of innovation and benchmarking 3) ethical business models as a source of innovation and ideas
From the idea to the company. Contents of the business plan. Market research.
Competitive advantages. SWOT Analysis
Marketing plan: strategic marketing, distribution and product
Marketing plan: price and promotion strategies
The human team in a small innovative company
Different kind of societies. Fiscal basics for entrepreneurs
Need of resources. Building the balance sheet at the beginning of the company
Building a forecasted P&L for the first two years. Cash-Flow
Introduction to the course. Key aspects of the business and the entrepreneur
Laboratory: Forming working teams
Autonomous learning: Reading chapters 1 and 2, book Entrepreneurship
During the lectures, classes will be complemented, depending on the subject, with previous examples of development that enable students to gain practical ideas for the work to be done in the project sessions. Case studies will also form a fundamental part of this block.
In some cases, theory lectures will include short lectures of entrepreneurs or managers to provide real guidance on how he / she addressed the main issue the session is about.
Regarding project sessions, they will focus on enabling students to progress in building their business plan. The methodologies used range from group dynamics and brain storming to doing online market research, preparation of specific parts of the business plan or cross-presentation between group members.
Project development sessions will be carefully scheduled and designed to facilitate the implementation of business plan.
The assessment is based on student presentations and the defence of the business plan in front of a jury comprising course faculty members and - optionally - another member of the teaching staff or guest professional.
Throughout the course there will be three evaluative milestones:
- The presentation of the innovative business model,
- The presentation of the business plan as a whole,
- The analysis of the financial plan and the proposal to investors.
The presentation simulates a professional setting. Accordingly, the following aspects will also be assessed: dress, formal, well-structured communication, etc.
In order to be able to publicly defend the business plan, students must have attended at least 70% of the classes and teams must have delivered on time the activities that have been planned. The plan is the result of teamwork, which will be reflected in the grade given to the group as a whole. Each member of the group will be responsible for part of the project and will be graded individually on his or her contribution.
This approach is designed to foster teamwork, in which members share responsibility for attaining a common objective.