Digital Strategy for Organisations

Credits
6
Types
Specialization complementary (Information Systems)
Requirements
Department
OE
Organizations must develop a digital strategy to support its strategy and achieving the goals set for this. Part of how we define a business strategy and given the wide range of solutions based on Information Technology (IT) in the market, you need to understand how IT can contribute to the digital strategy for each area or department: commercial and marketing, finance, logistics and distribution, purchasing, production and human resources. For each of these areas:

- The functions are described
- Existing software and tools to cover this feature-work are described
- Case studies are used to apply a specific tool to solve a feature-work

At end of the course students will be able to analyze options and recommend the most appropriate solution to a specific requirement of a company.

Teachers

Person in charge

Weekly hours

Theory
1
Problems
1
Laboratory
2
Guided learning
0
Autonomous learning
6

Competences

Technical Competences of each Specialization

Information systems specialization

  • CSI2 - To integrate solutions of Information and Communication Technologies, and business processes to satisfy the information needs of the organizations, allowing them to achieve their objectives effectively.
    • CSI2.1 - To demonstrate comprehension and apply the management principles and techniques about quality and technological innovation in the organizations.
    • CSI2.5 - To demostrate knowledge and capacity to apply business information systems (ERP, CRM, SCM, etc.).
    • CSI2.6 - To demonstrate knowledge and capacity to apply decision support and business intelligence systems.
  • CSI3 - To determine the requirements of the information and communication systems of an organization, taking into account the aspects of security and compliance of the current normative and legislation.
    • CSI3.2 - To develop the information system plan of an organization.
    • CSI3.4 - To develop business solutions through the deployment and integration of hardware and software systems.
  • CSI1 - To demonstrate comprehension and apply the principles and practices of the organization, in a way that they could link the technical and management communities of an organization, and participate actively in the user training.

    • Transversal Competences

    Entrepreneurship and innovation

  • G1 [Avaluable] - To know and understand the organization of a company and the sciences which govern its activity; capacity to understand the labour rules and the relation between planning, industrial and business strategies, quality and benefit. To develop creativity, entrepreneur spirit and innovation tendency.
    • G1.3 - To have strong decision-making skills. To use knowledge and strategic skills for the creation and management of projects, apply systematic solutions to complex problems, and design and manage the innovation in the organization. To demonstrate flexibility and professionalism when developing her work.

    • Effective oral and written communication

  • G4 [Avaluable] - To communicate with other people knowledge, procedures, results and ideas orally and in a written way. To participate in discussions about topics related to the activity of a technical informatics engineer.
    • G4.3 - To communicate clearly and efficiently in oral and written presentations about complex topics, becoming adapted to the situation, the type of audience and the communication goals, using the strategies and the adequate means. To analyse, value and respond adequately to the questions of the audience.

    • Objectives

    1. Study the concept of corporate strategy and the need to develop a digital strategy to support it.
      Related competences: G1.3, CSI3.2, CSI1,
    2. Knowing the type of software applications that support sales and marketing functions and acquiring ability to apply them to solutions that support the strategy
      Related competences: G1.3, CSI3.2, CSI3.4, G4.3, CSI1, CSI2.1, CSI2.5,
    3. Knowing the type of software applications that support financial administration functions and acquiring ability to apply them to solutions that support the strategy
      Related competences: G1.3, CSI2.6, CSI3.2, CSI3.4, G4.3, CSI1, CSI2.1, CSI2.5,
    4. Knowing the type of software applications that support logistics and distribution functions and acquiring ability to apply them to solutions that support the strategy
      Related competences: G1.3, CSI3.2, CSI3.4, G4.3, CSI1, CSI2.1, CSI2.5,
    5. Knowing the type of software applications that support human resources functions and acquiring ability to apply them to solutions that support the strategy
      Related competences: G1.3, CSI3.2, CSI3.4, G4.3, CSI1, CSI2.1, CSI2.5,
    6. Knowing the type of software applications that support manufacturing and operations functions and acquiring ability to apply them to solutions that support the strategy
      Related competences: G1.3, CSI3.2, CSI3.4, G4.3, CSI1, CSI2.1, CSI2.5,

    Contents

    1. The digital strategy in organizations. A comprehensive vision of IT to support business strategy
      The concept of business strategy is presented as well as the most important points of its development. The incorporation of ICT in the value chain leads to define a digital strategy.
    2. ICT in sales and marketing
      Most usual sales and marketing processes will be review and the type of software applications that support them
    3. ICT in financial administration
      Most usual financial administration processes will be review and the type of software applications that support them
    4. ICT in logistics and distribution
      Most usual logistics and distribution processes will be review and the type of software applications that support them
    5. ICT in the area of human resources
      Most usual human resources processes will be review and the type of software applications that support them
    6. ICT in manufacturing and ​​operations
      Most usual manufacturing and operations processes will be review and the type of software applications that support them

    Activities

    Activity Evaluation act


    The digital strategy in organizations

    Reading theoretical material and the case proposed. Group discussion and completion of exercises and case
    Objectives: 1
    Contents:
    Theory
    1h
    Problems
    1h
    Laboratory
    2h
    Guided learning
    0h
    Autonomous learning
    10h

    ICT in sales and marketing

    Reading theoretical material and the case proposed. Discussion and building a solution for the case with the proposed software
    Objectives: 2
    Contents:
    Theory
    3h
    Problems
    3h
    Laboratory
    6h
    Guided learning
    0h
    Autonomous learning
    16h

    ICT in financial administration

    Reading theoretical material and the case proposed. Discussion and building a solution for the case with the proposed software
    Objectives: 3
    Contents:
    Theory
    3h
    Problems
    3h
    Laboratory
    6h
    Guided learning
    0h
    Autonomous learning
    16h

    ICT in logistics and distribution

    Reading theoretical material and the case proposed. Discussion and building a solution for the case with the proposed software
    Objectives: 4
    Contents:
    Theory
    3h
    Problems
    3h
    Laboratory
    6h
    Guided learning
    0h
    Autonomous learning
    16h

    ICT in the area of human resources

    Reading material and the theoretical case proposed. Discussion and building a solution for the case with the proposed software
    Objectives: 5
    Contents:
    Theory
    2h
    Problems
    2h
    Laboratory
    4h
    Guided learning
    0h
    Autonomous learning
    16h

    ICT in manufacturing and ¿¿operations

    Reading material and the theoretical case proposed. Discussion and building a solution for the case with the proposed software
    Objectives: 6
    Contents:
    Theory
    3h
    Problems
    3h
    Laboratory
    6h
    Guided learning
    0h
    Autonomous learning
    16h

    Teaching methodology

    The students will read the suggested readings on the theoretical concepts of the content and sometimes extend it with a little research on the net and then presented in class. This group will work both in class and outside class practical cases of application for each functional area that students must analyze and propose a solution and build the software to be determined.

    At the end of each activity associated with a functional area of the business groups of students present their solution to the class.

    Evaluation methodology

    The elements of assessment are:
    - P: grade for the topics prepared by the student and presented in class.
    - T: average mark for the tests on all the topics presented in class.
    - C: average mark for the 4 group exercises for the 4 proposed cases.


    The final grade is calculated as follows:
    NF = 0,1 * P + 0,1 * T + 0,8 * C

    The assessment of generic competition for the course (G1.3) was calculated based of NF as follows:
    > A in the case of NF >= 8.5
    > B in the case of NF >= 6.5 < 8.5
    > C in the case of NF >= 5 < 6.5
    > D in the case of NF < 5

    The assessment of the generic competence of the subject (G4.3) will be based on one or more of the presentations of topics prepared by the student and presented in class. Note, using a rubric that will be provided in advance, take the values ¿¿A, B, C or D.

    Bibliography

    Basic

    • Las TIC en la estrategia empresarial - Colvée, J.L, Anetcom, 2007.

    Complementary

    • Los Sistemas de información en la empresa actual: aspectos estratégicos y alternativas tácticas - Sieber, S.; Valor, J.; Porta, V, McGraw-Hill, 2006. ISBN: 8448140060
      https://discovery.upc.edu/discovery/fulldisplay?docid=alma991003189249706711&context=L&vid=34CSUC_UPC:VU1&lang=ca
    • Caso práctico de Estrategia Digital (varios PDF en campus virtual) - Barrabés, F.; Cano, J.L.; Fernández, V.,
    • Conceptos Estrategicos clave (pdf en campus virtual castellano/inglés) - Barrabés, F. et al,
    • Understanding the Building Blocks of Salesforce CRM - Lehnen, S, Salesforce,
    • Caso práctico Autobar (varios documentos en campus virtual) - Barrabés, F.; Cañabate, A.,
    • Caso práctico Hotel (varios documentos en campus virtual) - Barrabés, F.; Cañabate, A.,
    • Procedimiento para el diseño de un Cuadro de Mando Integral en el Hotel Gran Caribe Jagua - Abel Canda, J.F.,
    • Cuadro de mando integral (documento compartido en campus virtual) - Cañabate, A.,
    • Caso WindNRG (documento compartido en campus virtual) - Barrabés, F.; Cañabate, A.,
    • Accelerating the journey to HR 3.0 - Wright, A; Gherson, D.; Bersin, J.; Mertens, J., IBM, 2020.
    • e-Catalunya an e-government service for virtual Communities of Practice - Sancho, M. R., Cañabate, A., Botella, A., & Casanovas, J., 2011 Annual SRII Global Conference,
      https://www.researchgate.net/publication/224248704_e-Catalunya_An_e-Government_Service_for_Virtual_Communities_of_Practice
    • Funciones de RH (compartido en campus virtual) - Cañabate, A.,
    • Implementación de la Gestión del Conocimiento en la empresa - Pereira, H, Cegesti, 2011.
      https://www.cegesti.org/exitoempresarial/publicaciones/publicacion_135_310111_es.pdf
    • Tecnologías de información y gestión del conocimiento: integración en un sistema - Meroño, A, Economia industrial,
      https://eco.mdp.edu.ar/cendocu/repositorio/01052.pdf
    • Caso práctico MRP (varios documentos compartidos en el campus virtual) - Barrabés, F.; Cañabate, A.,
    • MRP II (documento compartido en campus virtual) - Cañabate, A.,
    • Planificación de la producción (documento compartido en campus virtual) - Cañabate, A.,

    Previous capacities

    None