University graduates can find themselves in the situation of having to analyse or take on the project of starting their own business. This is especially true in the case of computer scientists in any field related to Business Intelligence (BI) and Big Data (BD) or more generally, in the world of services. There are moments in one's professional career at which one must be able to assess or judge the suitability of business ventures undertaken or promoted by third parties, or understand the possibilities a new service has for success. It is for this reason that this subject focuses on providing students with an understanding of the main techniques used in analysing the viability of new business ventures: business start-up or the implementation of new projects in the world of services or in the specific field of BI. This project-oriented, eminently practical subject is aimed at each student's being able to draft as realistic a business plan as possible.
A joint real-world project potentially ready to be launched as a start up will be coordinated with other sibling subjects: BIP, SEAIT, SW and SOBI.
The creation of the business idea, the business model and the development of the business plan are the main outcomes of VBP, the analysis of the performance of the required technologies will be dealt with at SOBI, the management of the project will be developed at BIP, the interfaces at WS, and the ethical part of the business model will be checked at SEAIT
Profesorado
Responsable
Marcos Eguiguren Huerta (
)
Otros
Oscar Romero Moral (
)
Horas semanales
Teoría
1
Problemas
0
Laboratorio
2
Aprendizaje dirigido
0
Aprendizaje autónomo
5.33
Objetivos
Being able to analyze the external situation to determine business innovative ideas in the field of BI and BD
Competencias relacionadas:
Around an innovative BI or BD project, being able to build a reasonable and ethically solid business plan
Competencias relacionadas:
Building a solid and convincing speech about a business idea and a business plan
Competencias relacionadas:
Training the students to build a P&L forecast and a forecasted treasury plan for a starting company
Competencias relacionadas:
Understanding and being able to apply the different instruments to finance the company, both debt instruments or private equity and venture capital sources
Competencias relacionadas:
Understand and appreciate the role of the entrepreneur in modern society
Competencias relacionadas:
Contenidos
Introduction to the course and key aspects of a business idea
Introduction to the course and key aspects of a business idea
The entrepreneur's role in society, characteristics and profile
The entrepreneur's role in society, characteristics and profile
Innovation and benchmarking Axis 1) Identification of long-term market megatrends
Innovation and benchmarking Axis 1) Identification of long-term market megatrends
Innovation and benchmarking axis 2) Technological evolution as a source of ideas. Technology applied to industry.
Innovation and benchmarking axis 2) Technological evolution as a source of ideas. Technology applied to industry. The case of Business Intelligence
Axis of innovation and benchmarking 3) ethical business models as a source of innovation and ideas
Axis of innovation and benchmarking 3) ethical business models as a source of innovation and ideas
From the idea to the company. Contents of the business plan. Market research.
From the idea to the company. Contents of the business plan. Market research.
Marketing plan: strategic marketing, distribution and product
Marketing plan: strategic marketing, distribution and product
Marketing plan: price and promotion strategies
Marketing plan: price and promotion strategies
The human team in a small innovative company
The human team in a small innovative company
Need of resources. Building the balance sheet at the beginning of the company
Need of resources. Building the balance sheet at the beginning of the company
Building a forecasted P&L for the first two years. Cash-Flow
Building a forecasted P&L for the first two years. Cash-Flow
Revising the initial balance sheet and building the forecasted balance sheet for year one
Revising the initial balance sheet and building the forecasted balance sheet for year one
Treasury plan, Identifying long and short term financial needs
Treasury plan, Identifying long and short term financial needs
Conventional long and short term financial instruments
Conventional long and short term financial instruments
Private equity: founders, fools, friends & family, venture capital. Their limitations. Cautions to be taken and how they work.
'Private equity': fundadores, 'fools', amigos y familia, capital riesgo. Sus limitaciones. Precauciones a tomar y cómo funcionan.
Presenting the plan to possible simulated or real investors
Presenting the plan to possible simulated or real investors
Actividades
ActividadActo evaluativo
Introduction to the course. Key aspects of the business and the entrepreneur
Introduction to the course and key aspects of business.The entrepreneur's role in society, characteristics and profile.
- Forming working teams
- Reading chapters 1 and 2 "Entrepreneurship" Objetivos:12
Teoría
1h
Problemas
0h
Laboratorio
2h
Aprendizaje dirigido
0h
Aprendizaje autónomo
4h
Working on the different innovation axes
Working around the three axes: market trends, technological innovation and ethical standards, students will discover ways to find innovative ideas sustainable over time.
- Search for possible innovative business ideas around each of the three axes
- Reading the book "Empresa 3.0" at Bibliography
Teoría
1h
Problemas
0h
Laboratorio
2h
Aprendizaje dirigido
0h
Aprendizaje autónomo
21h
Shaping the business idea
Working the concept of competitive advantage and SWOT analysis. Revisiting the structure of a business plan and market research.
- Introducing the initial idea and needs for market analysis
- Read chapters 4 and 5 book "Entrepreneurship"
- Build competitive advantages and our SWOT analysis
Teoría
2h
Problemas
0h
Laboratorio
4h
Aprendizaje dirigido
0h
Aprendizaje autónomo
13h
Marketing plan
Marketing plan: strategic marketing, distribution and product. Marketing plan: price and promotion strategies.
- Definition of marketing strategies in the plan and the pricing and promotion policies
- Read chapters 6 and 7 book "Entrepreneurship" at bibliography
Teoría
4h
Problemas
0h
Laboratorio
8h
Aprendizaje dirigido
0h
Aprendizaje autónomo
10h
Human team and formal issues
Human team and formal issues
- Analysis of a business case on human team efficiency and suitability
- Writing the disegn for a marketing plan
- Reading chapter 8 book "Entrepreneurship"
Teoría
1.5h
Problemas
0h
Laboratorio
1.5h
Aprendizaje dirigido
0h
Aprendizaje autónomo
7h
Balance sheet and P&L statement
- Presenting the marketing plan and the business model,
- Building initial balance sheet
- Read book on "Finance for non financial managers" at bibliography and prepare balance sheets and operating accounts Objetivos:45
Teoría
4h
Problemas
0h
Laboratorio
8h
Aprendizaje dirigido
0h
Aprendizaje autónomo
16.9h
Revising the initial balance sheet and building the forecasted balance sheet for year 1
- Building their own forecasted balance sheet around provisional business plan figures
- Building an excel file with the business plan data to feed with them the lab session
- Reading the "Finance for non financial managers" book at bibliography
Teoría
1h
Problemas
0h
Laboratorio
2h
Aprendizaje dirigido
0h
Aprendizaje autónomo
4.5h
Definition and theory of the treasury plan. Identifying financial short and long term needs
- To design their own treasury plan with the provisional data from their business plan
- Reading chapter on venture capital in the book "Entrepreneurship" at bibliography
Teoría
2h
Problemas
0h
Laboratorio
4h
Aprendizaje dirigido
0h
Aprendizaje autónomo
2.5h
Conventional financial instruments, short and long term. Private equity: founders, friends, fools & family, venture capital, their limits, cautions and operational suggestions
- Preparing the initial proposal for investors to be defended at the final presentation and defining the financial structure of their company based on the business plan data Work on writing the final presentation
- Keeping on reading the "Finance for non financial managers" book mentioned at the bibliography and study for the final presentation
Teoría
1.5h
Problemas
0h
Laboratorio
2h
Aprendizaje dirigido
0h
Aprendizaje autónomo
10h
Presenting the final plan to a jury formed by investors
Presenting the final plan to a jury formed by investors Objetivos:123456
Teoría
0h
Problemas
0h
Laboratorio
2.5h
Aprendizaje dirigido
0h
Aprendizaje autónomo
7h
Metodología docente
During the lectures, classes will be complemented, depending on the subject, with previous examples of companies that enable students to gain practical ideas for the work to be done in the project sessions.
In some cases, theory lectures will include short lectures of entrepreneurs or managers to provide real guidance on how he / she solved problems in specific topics such as the assessment of venture capital bids or in marketing BI services.
Some of the Theory sessions will be prepared and taught to the rest of the class, under the guidance of the professor, by the students themselves.
Regarding project sessions, they will focus on enabling students to build a whole marketing plan and also a financial plan including a solution for the financial structure of the company and its defense in front of possible investors.
Método de evaluación
The assessment is based on student presentations (in teams) and the defense of the business plan in front of a jury comprising course faculty members and - optionally - another member of the teaching staff, guest professionals and real investors.
Throughout the course there will be five evaluative milestones:
- The presentation of the innovative business model,
- The presentation of the marketing plan,
- The presentation of the business plan as a whole, that will include an evaluation about ethics and sustainability of the project,
- The analysis of the financial plan and the proposal to investors.
- A lecture on a selected topic to be given by the students.
The presentation simulates a professional setting. Accordingly, the following aspects will also be assessed: dress, formal, well-structured communication, etc.
In order to be able to publicly defend the business plan, students must have attended at least 70% of the classes and teams must have delivered on time the activities that have been planned during the course. The plan is the result of teamwork, which will be reflected in the grade given to the group as a whole. Each member of the group will be responsible for part of the project and might be graded individually on his or her contribution.
This approach is designed to foster teamwork, in which members share responsibility for attaining a common objective.