ABSTRACT
We will talk about Big Data, the newest and one of the most exciting technologies currently available to business and society. We will pay attention to the fact that technology is often so subtle, and people have no idea that big data is actually helping make their lives easier thanks to the advent of new technologies as cognitive computing, that will have the potential to augment our reasoning capabilities and empower us to make better informed real-time decision. Undoubtedly, Cognitive Computing will change the way we work and live.